Designed with intention, imagined with love

At Ella Rose, we believe motherhood should never be a compromise between elegance and functionality. Guided by the desire to offer the perfect balance between refinement and practicality, we create pieces designed to accompany every moment of a mother's life, with grace and confidence.

More than a children's brand, Ella Rose is the fruit of lived experience. That of two friends, Laura and Margaux Cohen, both mothers, both facing the same challenge: finding pieces suited to their daily lives as women AND as moms. Functional creations, of course. Elegant too. Affordable, preferably.

Driven by the deep conviction that it was possible to bring these three qualities together, we wanted to bring to life the pieces we would have loved to have during our own parenthood: a collection of ultra-functional bags and accessories for childhood, with no compromise on design, and always at the right price.

Ella Rose was born, and with it a brand designed for parents and every moment of their thousand lives. From baby's first strolls to the midday jog and the last meetings of the day – always with beauty, serenity and personality.

Our Inspiration

Giulia: l'Attachante

Ella: la Complice

Rose: la Maligne

Daniel: le Coquin

We wanted to create a collection of impeccable practicality, one you can carry with pleasure, without ever feeling you're giving up your individuality.»

Laura & Margaux - Founders - Ella Rose